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The BRAVUA Family line ushers in the advent of a revolutin in Full Hight Definition Tecnology.

Indulge yours senses in th BRAVIA expreience.Powerd by BRAVIA Engine, Sony's very own technological breakthrough, the BRAVIA Family series guarantees to redefine your experince.

Revel in rich astounding stereo surround sound and sharp lifelike images that are simply magnificent and surreal. BRAVIA delivres an extravagant theatrical experience without the conventional home theatre system. The BRAVIA Family Line spells sophistication.

Embrace the pinnacle of home enteratinment luxury. Embrace BRAVIA

Brightness

Brightness inLCD and plasma screens is expressed as candelas per square meter (cd/m2). Typically, plasmas are listed at 500-700 cd/m2, but independent reviewerssay that the brightness of plasmas is closer to 100 cd/m2. Conversely, LCD TVs typicall get a brightness rating of 500 cd/m2, again when measured independently. This means that more the brightness, more the clarity in the picture quality.

Resolution

Sony's BRAVIA LCD TV delivers exceptionally sharp images. The 2 mega pixel Full HD (1920 x 1080) and 1 mega pixle WXGA (1366 x 768) resoluting panels, integrated with Sony's proprietary BRAVIA Engine technology guarantees the sharpest visuals even in small screen sizes.

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Full High Definition Wiht BRAVIA

Full High Definition is the ultimate essential of display devices today, and anytime you see the X-Series or SXRD-Series logo on a BRAVIA TV set, you can be assured it is always Full Hight Definition. 1920 by 1080 pixels brings life to images like never before! HD Ready TV sets are capable if accepting hight definition signals but only Full HD televisions are capable of displaying the compete 2 million pixel image. Look out for the logo "Full HD 1080". X-Series and SXRD-Series are Full High Definition. Allow BRAVIA's X-Series and SXRD-Series to show you details never dreamt of before.

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No Reflection

Because plasma TVs employ phosphors for imaging, thay are susceptible to glare from indoor and outdoor light. LCD TVs don’t have this problem; they create images by shuttering light through tiny color filters and generally handle annoying reflections from open windows or nearby lights with no difficulty.

No Burn In

Burn in is what happens when an image stays on a plasma screen for an extended period of time. LCDs are not at all susceptible to burn in. While plasma TVs are vulnerable.

Lifespan

Typical plasma TVs have a lifespan of 20 years of usage if you have the set on for 4 hours a day. The lifespan of an LCD TV is typically about 40 years running 4 hours daily.

Power Consumption

Because the crystals in LCD Tvs do not produce light, the technology is labeled as “non-emissive,” which means it does not give off radiation like the CRT. Cold cathode light sources, like fluorescent tubes, which use only a little power, are used to illuminate the image. LCDs also use less power than plasma televisions, because plasma reqiures powering hundreds of electrodes to stimuate the phosphors.

Light Weight

Plasma dusplays are fairly heavy, and may need additional supports to be mounted onto a wall. LCD TVs weigh less than comparably sized plasma TVs.

HD Ready, So you can Experience

HDREADY

High Definition on a BRAVIA

The era of High Definition has arrived where HD broadcast and HD players will be upon us. Every X-Series, S-Series,E-Series and SXRD range are HD ready. So You’ll be able to enjoy the advantages of High Definition (around 3 time more detail and clarity) in combination with renowned BRAVIA Color. It will make for a viewing experience like nothing you have ever seen before.

H D M I

HIGH-DEFINITION MULTIMEDIA INTERFACE

Furthemore, with HDMI, your BRAVIA TV can be linked up to other HD sources, such as Blu-ray players, next-generation game consoles and HD camcorders. It provides an uncompressed, all-digital audio/video interface between the BRAVIA TV and any HDMI-equipped audio/video Components.